Success Story

LedgerSchool of Blocks

4.6M+

Quests Completed

117k+

Unique Users

49 min

Playtime per user

“The Sandbox is an incredible new distribution tool, because at the end of the day the engagement that you’re creating in the Sandbox, you know exactly what it is.”

Ariel Wengroff - VP Communications at Ledger

The Objective

The Ledger School of Blocks is an educational program offered by Ledger, a leading provider of hardware wallets for cryptocurrency. Their educational program aims at providing comprehensive knowledge and training on blockchain technology and its applications, empowering individuals with the skills and understanding to safely and securely manage their cryptocurrency investments. Ledger enters The Sandbox, to amplify their marketing educational program by creating an interactive gamified experience.

The Solution

Users are invited to embark on thrilling adventures that focus on crypto and NFT security, where they can play and learn while defending against hackers and scammers. As a reward for completing all 20 quests, players receive coveted Black chest NFTs, with the top-ranked players earning epic Golden Armor NFTs. By incorporating play-and-earn mechanics, Ledger has created an Ownership Relationship Management (ORM) that allows them to nurture their community for future activations, offering uplifting NFT Rewards both inside and outside of The Sandbox.

The Result

Through leveraging The Sandbox, Ledger has amplified their educational program by having more than 4.6 million quests completed in total and captivating their 117K+ unique users by playing on average for 50 minutes. It is not only building their brand within the web3 subculture, but also fostering a long-term relationship with their community through NFT utilities.

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