Success Story

CareBearsCare Bears

1.4M+

Quests Completed

100k+

Unique Users

3,060

NFTs Sold

“It’s truly incredible to witness how our initial foray into the metaverse has captivated and engaged fans. It’s a thrilling new chapter that pushes boundaries and opens up limitless possibilities for the Care Bears.”

Robert Prinzo - Head of Global Licensing

The Objective

This successful partnership between The Sandbox and Care Bears has not only revitalized the nostalgia of an iconic brand but has also set new benchmarks in the metaverse. The Care Bears franchise, which first emerged in the early 1980s, has had an enduring presence in the hearts of generations. In search of new avenues of engagement, the Care Bears team aimed at redefining brand engagement, fostering a vibrant community where fun, friendship, and shared experiences thrive.

The Solution

Engage in cooperative multi gameplay as you team up with fellow players to tackle heart-powered challenges, orchestrate collaborative events, and unravel puzzles that celebrate empathy. Nostalgia Reimagined: The Care Bears Avatars consist of 3,060 unique avatars with 5 rarity levels and 10 Unique ones. Each Avatars were the first collection to adopt a distinct model within their authenticity and smaller size compared to regular avatars. Interactive Engagement: Users could interact with their favorite bears, explore their world, and customize your Care-a-Lot haven by crafting rainbow bridges, tending gardens, and adorning the landscape with delightful elements. Community Building: The Sandbox provided a communal space for fans, both old and new, to come together. Users could socialize, trade Care Bear assets, and collectively build a world filled with love and positivity. Exclusive Content: Each Avatars unlock new functionality within the Care Bears Experience and The Sandbox, including access to new experiences and possibilities to earn SAND.

The Result

The Care Bears' foray into The Sandbox stands as a testament to the power of nostalgia, innovation, and community-building in modern marketing. By reinventing themselves within this digital realm. By venturing into avatars, NFTs, and gamified experiences, the Care Bears brand attracted a fresh audience in a more tangible and collaborative way than ever before. The successful launch of 3060 Care Bears avatars, which sold out in 27 hours, exemplified the progress they achieved through this new direction.

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