Success Story

Steve AokiAokiverse

4.7M+

Quests Completed

150K+

Unique Users

45 min

Playtime per user

“The Sandbox has enabled us to leverage the relationship we’ve built with our community to create incredible new experiences.”

Jaime Olaez - Dgitial Marketing Manager

The Objective

In the past, fans were always looking for deeper and more immersive experiences of their favorite artists like Steve Aoki. Aoki's embrace of the NFT and web3 community revolutionizes this. By engaging with the Sandbox, he is tapping into a platform that allows him to create virtual worlds and experiences that go beyond traditional concerts or music releases. This move enables fans to connect with him on a whole new level, fostering a stronger emotional bond.

The Solution

Aoki introduced 3,333 unique avatars, a solution that not only added an element of exclusivity but also deepened his connection with fans. Each fan owning one of these avatars became a part of an exclusive club, creating a sense of belonging and pride among his community. To celebrate the Avatar collection, fans were given the opportunity to snap, record, and share their dance moves with Aoki's AR avatar. This solution leveraged augmented reality (AR) technology to bring Aoki directly into fans' personal spaces, bridging the physical and virtual worlds. It allowed fans to engage with him in a novel and exciting way, fostering a sense of closeness and fun. The introduction of avatars enabled gated activities within the Sandbox. Fans could actively engage in exclusive concerts and quests. To follow Steve Aoki’s environment such as his Cake throwing ritual, fans had to find the secret recipes, or climb at the top of the platform and skydive as reference to his Dubai stunt. Fans with Aoki's avatars became a part of a select group, strengthening their bond with each other and with the artist. This sense of community is a powerful solution for enhancing fan loyalty and promoting ongoing engagement.

The Result

Steve Aoki's presence in The Sandbox sparked immense engagement, with his Playhouse experience. With over 400K visits from 150K Unique Players spent nearly 70,000 hours and completed 4.78 million quests. Overall, Aoki's game mechanics aimed to provide an immersive environment, combining exploration, interaction, and competition, while incorporating NFTs and collectibles for an enhanced gaming experience.“

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